SOCIAL CONTEXT™ - Entertainment Tracking Service

SOCIAL CONTEXT™ is a global turnkey service that uncovers geographic-specific “earned” media insight to drive campaign effectiveness and consumer engagement for TV Series, Feature Films and Video Games. The service is the most accurate and affordable way to get an ongoing market read to enhance launch planning and ongoing campaign adjustment.

  • Blended Methodology – multiple best-of-breed social monitoring and analytics technologies, eliminates single technology bias and shortfalls.

  • Integrated Research – our social findings are structured to compliment traditional survey-based studies to provide the complete market level picture.

  • Proven Results - studios are successfully engaging SOCIAL CONTEXT™ domestically and in APAC.

  • Content Life-cycle - monitoring and analysis covering - trailer activation; lead and local talent engagement; local and promotion drivers; celebrity and press tours; release date announcements; opinion leaders and KOL effectiveness; competitive landscape analysis; audience profiling and fan engagement.

  • Contextual Norms - norms across 14 social metrics including – title mentions, viewing/purchase intent, pre-and-post release sentiment, share of voice, key demographics, and historical comps.

  • Global Support - offered in the top 40 media and entertainment markets with 2+ years of historical social comparative titles available in key markets, including normative benchmarks.

(C) 2019 Digital Hug

Contact us at:

 

‚Äč      info@digitalhug.com

Some of our clients:
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